Category Archives: marketing

Do You Have What It Takes to Be a Technical Writer?

This question has come up a couple times recently, in person and online, so I thought I’d take the time to address it. I’ve talked on this page about technical skills needed for the job, as well as soft skills and … Continue reading

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Making Your Own Luck

Long-time readers of this blog might note that I don’t talk a lot about business development or marketing as a freelancer. There are a couple of solid reasons for that: 1) I’m not particularly good at it, but also 2) … Continue reading

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Self-Publishing, Book Launching, Etc.

So after much foot dragging, I’ve decided to try self-publishing the book based on this blog. The primary difference between traditional paper publishing and self-publishing online is cost…at least if you want things done right. Read on, and I’ll explain.

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Finding Investors

If you’re like me, you’re a service provider (e.g., a freelance writer or editor), and investors are not something you necessarily need in your business mix. However, if you’re part of a team that’s starting a business that requires infrastructure, … Continue reading

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Scaling and Strategy

So let’s say you’ve working on or for a small business and you need to take the next step and get out into the big, bad marketplace. The Space Foundation Space Commerce workshop (courtesy of Kelli Kedis Ogborn) addressed ways … Continue reading

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