Paying for This Site
I write this blog out of the kindness of my heart, but contributions would be appreciated. If you become a regular contributor, I will conjure up bonus content or other bennies to make your contributions worth your while.
Category Archives: marketing
Developing Your Personal Brand
A few years ago, I helped branding guru Sally Hogshead edit her books, How the World Sees You and Fascinate: How to Make Your Brand Impossible to Resist. I’m coming around to thinking about my brand again now that I’ve got the book … Continue reading
Online Marketing
Marketing was a bit more straightforward in the previous century: you had newspapers, magazines, radio, and TV. Maybe billboards if you were feeling extravagant. Today, to get your message, product, or service in front of the people you expect to … Continue reading
Book Marketing
Believe it or not, I am still working on my book. Having finished the revisions and first-round edits from my ace editor, I have forwarded the draft back to her for a last going-over for copyediting. To help a friend … Continue reading
Do You Have What It Takes to Be a Technical Writer?
This question has come up a couple times recently, in person and online, so I thought I’d take the time to address it. I’ve talked on this page about technical skills needed for the job, as well as soft skills and … Continue reading
Making Your Own Luck
Long-time readers of this blog might note that I don’t talk a lot about business development or marketing as a freelancer. There are a couple of solid reasons for that: 1) I’m not particularly good at it, but also 2) … Continue reading