Category Archives: marketing

The Organization of You, Inc.

As a freelance technical writer, you are responsible for all aspects of your business. This post isn’t meant to scare anyone, though I suppose it can serve as a warning if you’re wondering if going out on your own is … Continue reading

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Guest Speaking Summary: Starting Your Technical Writing Business

I was asked to be a guest Zoom speaker for the North Alabama chapter meeting of the Society for Technical Communication. My talk was on February 4. I was asked to speak about the process of starting your own business, … Continue reading

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Marketing as a Long-Term Consultant

I spent the first year and a half of my freelancing life taking any job I could find. Some of it was work I wanted, some of it wasn’t. I was not particularly adept at marketing myself as a solo … Continue reading

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Book Marketing, Continued

In the past week I’ve been reaching out to colleges and universities with technical writing programs as a way to get the book out there in front of educators. This has been a multi-step, multi-day filtering process, but I believe … Continue reading

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Marketing: A Marathon, Not a Sprint

The book Heroic Technical Writing has been on the market for five weeks or so now, and I can see where marketing it will require a different mindset than whatever I had in mind. I’m just considering this another learning curve…there … Continue reading

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