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Category Archives: marketing
Scaling and Strategy
So let’s say you’ve working on or for a small business and you need to take the next step and get out into the big, bad marketplace. The Space Foundation Space Commerce workshop (courtesy of Kelli Kedis Ogborn) addressed ways … Continue reading
Identifying Opportunities as a Small Business Owner
The lunch session of the Space Foundation’s small business (SB) workshop comprised quick talks by a couple of folks who know the space business in Florida. Mind you, this will not apply to all of you, but I will endeavor … Continue reading
Creating Your Value Proposition
Continuing with lessons learned from the Space Commerce Business workshop, today I’ll be talking about defining your value proposition in the marketplace. While this is primarily aimed at freelancers and small business owners, it’s also something to think about when … Continue reading
Customer Discovery
Having dodged a major storm, I’ll return now to lessons learned from the Space Commerce small business workshop. The reason it’s useful to concentrate your potential customers is to help you concentrate your marketing efforts and to help you find … Continue reading
Positioning Your Business
Continuing with my observations from the Space Foundation workshop, today, I’ll be talking about establishing yourself as a small-business service provider. What follows will be a mix of the presenters’ thoughts and my own.