Category Archives: marketing

Marketing as a Long-Term Consultant

I spent the first year and a half of my freelancing life taking any job I could find. Some of it was work I wanted, some of it wasn’t. I was not particularly adept at marketing myself as a solo … Continue reading

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Book Marketing, Continued

In the past week I’ve been reaching out to colleges and universities with technical writing programs as a way to get the book out there in front of educators. This has been a multi-step, multi-day filtering process, but I believe … Continue reading

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Marketing: A Marathon, Not a Sprint

The book Heroic Technical Writing has been on the market for five weeks or so now, and I can see where marketing it will require a different mindset than whatever I had in mind. I’m just considering this another learning curve…there … Continue reading

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Developing Your Personal Brand

A few years ago, I helped branding guru Sally Hogshead edit her books, How the World Sees You and Fascinate: How to Make Your Brand Impossible to Resist. I’m coming around to thinking about my brand again now that I’ve got the book … Continue reading

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Online Marketing

Marketing was a bit more straightforward in the previous century: you had newspapers, magazines, radio, and TV. Maybe billboards if you were feeling extravagant. Today, to get your message, product, or service in front of the people you expect to … Continue reading

Posted in audience, book writing, freelancing, marketing, Technology | 2 Comments