Category Archives: audience

2018: Looking Back

It’s the last post of the calendar year, and I’ve done this once or twice before, so it seems fitting that I close out 2018 with a look backward.

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Observing Change in Your Industry

It’s been nearly ten years since last attended a conference for the American Institute for Aeronautics and Astronautics (AIAA), which is the professional association for aerospace engineers. While I posted my observations of what happened, I haven’t yet written my … Continue reading

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Translating Technology for an International Audience

Several of the sessions I attended at the AIAA Space Forum were given by engineers or scientists who were not native English speakers. I give them a lot of credit for being wiling to stand up and present on a … Continue reading

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Academic vs. Business Writing

During my time at the 2018 STC Summit, I asked knowledgable professionals about things that young professionals or fresh-out-of-school university students needed to work on to be more effective in the workplace. One topic that came up was using “academic-style” … Continue reading

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Making Technical Subjects Engaging for General Audiences

I’ve often joked that my primary job has been “translating Engineerish into English,” at least when I worked primarily for engineers. Today’s entry came from a friend who suggested I talk about “Connecting to an audience [that] might not be … Continue reading

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