Category Archives: audience

Online Marketing

Marketing was a bit more straightforward in the previous century: you had newspapers, magazines, radio, and TV. Maybe billboards if you were feeling extravagant. Today, to get your message, product, or service in front of the people you expect to … Continue reading

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Why Mentor?

One of the better and easier ways you can leave a legacy is to be a mentor to someone…or multiple someones. It costs very little, builds goodwill, and ensures that the people who seek your advice will know what you know. … Continue reading

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Legitimate vs. Entitlement Complaints

The current hot meme out there is to poke at white women of a certain age with a certain haircut (randomly named “Karen”) who act in an entitled/pushy manner and ask to see the manager. I’ve dealt with my share … Continue reading

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Employing Zoom for Workplace Communications

If you’re a technical writer and you’re still working, by now you’re most likely working remotely. That means there’s a good chance you’re attending some form of audio or video-based meeting via Zoom, Skype, or other video teleconferencing (VTC) application. … Continue reading

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How to Use Social Media to Boost Your Traffic

This will be a tutorial about what I know about operating social media accounts. You will note that I am not quite cool or savvy enough to use ALL of the options available and that I will contradict advice I’ve … Continue reading

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