Category Archives: marketing

Marketing: A Marathon, Not a Sprint

The book Heroic Technical Writing has been on the market for five weeks or so now, and I can see where marketing it will require a different mindset than whatever I had in mind. I’m just considering this another learning curve…there … Continue reading

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Developing Your Personal Brand

A few years ago, I helped branding guru Sally Hogshead edit her books, How the World Sees You and Fascinate: How to Make Your Brand Impossible to Resist. I’m coming around to thinking about my brand again now that I’ve got the book … Continue reading

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Online Marketing

Marketing was a bit more straightforward in the previous century: you had newspapers, magazines, radio, and TV. Maybe billboards if you were feeling extravagant. Today, to get your message, product, or service in front of the people you expect to … Continue reading

Posted in audience, book writing, freelancing, marketing, Technology | 2 Comments

Book Marketing

Believe it or not, I am still working on my book. Having finished the revisions and first-round edits from my ace editor, I have forwarded the draft back to her for a last going-over for copyediting. To help a friend … Continue reading

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Do You Have What It Takes to Be a Technical Writer?

This question has come up a couple times recently, in person and online, so I thought I’d take the time to address it. I’ve talked on this page about technical skills needed for the job, as well as soft skills and … Continue reading

Posted in business writing, careers, editing, freelancing, journalism, marketing, research, science, technical writing, Technology | 1 Comment