Category Archives: marketing

Online Marketing

Marketing was a bit more straightforward in the previous century: you had newspapers, magazines, radio, and TV. Maybe billboards if you were feeling extravagant. Today, to get your message, product, or service in front of the people you expect to … Continue reading

Posted in audience, book writing, freelancing, marketing, Technology | 2 Comments

Book Marketing

Believe it or not, I am still working on my book. Having finished the revisions and first-round edits from my ace editor, I have forwarded the draft back to her for a last going-over for copyediting. To help a friend … Continue reading

Posted in book writing, marketing, personal, Uncategorized | Leave a comment

Do You Have What It Takes to Be a Technical Writer?

This question has come up a couple times recently, in person and online, so I thought I’d take the time to address it. I’ve talked on this page about technical skills needed for the job, as well as soft skills and … Continue reading

Posted in business writing, careers, editing, freelancing, journalism, marketing, research, science, technical writing, Technology | 1 Comment

Making Your Own Luck

Long-time readers of this blog might note that I don’t talk a lot about business development or marketing as a freelancer. There are a couple of solid reasons for that: 1) I’m not particularly good at it, but also 2) … Continue reading

Posted in clients, job hunting, marketing, peers, workplace | Tagged , | Leave a comment

Self-Publishing, Book Launching, Etc.

So after much foot dragging, I’ve decided to try self-publishing the book based on this blog. The primary difference between traditional paper publishing and self-publishing online is cost…at least if you want things done right. Read on, and I’ll explain.

Posted in book writing, editing, marketing, technical writing | 2 Comments