Category Archives: marketing

Self-Publishing, Book Launching, Etc.

So after much foot dragging, I’ve decided to try self-publishing the book based on this blog. The primary difference between traditional paper publishing and self-publishing online is cost…at least if you want things done right. Read on, and I’ll explain.

Posted in book writing, editing, marketing, technical writing | 2 Comments

Finding Investors

If you’re like me, you’re a service provider (e.g., a freelance writer or editor), and investors are not something you necessarily need in your business mix. However, if you’re part of a team that’s starting a business that requires infrastructure, … Continue reading

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Scaling and Strategy

So let’s say you’ve working on or for a small business and you need to take the next step and get out into the big, bad marketplace. The Space Foundation Space Commerce workshop (courtesy of Kelli Kedis Ogborn) addressed ways … Continue reading

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Identifying Opportunities as a Small Business Owner

The lunch session of the Space Foundation’s small business (SB) workshop comprised quick talks by a couple of folks who know the space business in Florida. Mind you, this will not apply to all of you, but I will endeavor … Continue reading

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Creating Your Value Proposition

Continuing with lessons learned from the Space Commerce Business workshop, today I’ll be talking about defining your value proposition in the marketplace. While this is primarily aimed at freelancers and small business owners, it’s also something to think about when … Continue reading

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