Customer Discovery

Having dodged a major storm, I’ll return now to lessons learned from the Space Commerce small business workshop. The reason it’s useful to concentrate your potential customers is to help you concentrate your marketing efforts and to help you find the right fit for you, your skill sets, and your preferred work environment. Let’s dig in a little further. Continue reading

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Why We Have Emergency Drills

Satellite Image DorianI’ve mentioned once or twice that I’m a fan of emergency/contingency planning for when things go wrong. The usual emergency I have to worry about here in Florida is the occasional hurricane. It’s not just enough to be aware that the season starts in June. I need to have a checklist of emergency food/water supplies and additional plans for what to do with my computers and other valuables should my apartment be compromised by flood or flying debris. More importantly, if  I don’t practice what I’m going to do, I might not be fully prepared when an actual hurricane arrives.  Continue reading

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Positioning Your Business

Continuing with my observations from the Space Foundation workshop, today, I’ll be talking about establishing yourself as a small-business service provider. What follows will be a mix of the presenters’ thoughts and my own. Continue reading

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Space Commerce Workshop Notes

Last week, I attended Destination: Bold Opportunity, an all-day workshop put on by the Space Foundation here in Orlando to teach small businesses how to work in the space business. I’ll be sharing some of my insights over the next few posts. If anyone has questions about the event or what I learned, I’ll be happy to provide additional information. It was a useful education in small business development. Continue reading

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It’s Getting Kind of Haptic: Technical Writing in the Age of Tactile Interfaces

Recently I went to the Secrets of the Empire virtual reality (VR) experience (you can read about that here). It was a game environment mixing VR and physical elements. While there was a brief script introducing this team-based, first-person-shooter game, for the most part the participants operated without instructions. It’s supposed to be intuitive, with no need for written instructions or help to read. Video games and even movies have been moving computer and other interfaces in the direction of a world without documentation…or, seemingly, writing. Does a technical writer fit in such a world? Yes, but it’s not immediately obvious. Continue reading

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