What’s Next?

Posted on September 10, 2020 by

People in relationships with a significant other inevitably get questions from their friends and relatives about the next steps: When are you going to get engaged? When are you going to get married? When are you going to have kids? Human beings are curious (if occasionally rude). That’s what they do. Not being in a relationship and being at an age where people have given up asking me those types of questions, I instead get a new variation: “When will you write your next book?” I’m looking forward to answering this as much as those of you in couples. You have my sympathies. Continue reading →

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Hiring a Tech Writer: What to Expect

Posted on September 7, 2020 by

I’ve worked with customers who are used to technical writers and know how to smoothly integrate them into their workplace. Others…not as much. A friend recently described what we do as “this whole other world,” which hadn’t occurred to me before. However, if you’ve never hired a technical writer before, today I’ll take a little time to explain what tech writers do, can’t or shouldn’t do, and how they can best add value, whether as a new employee or a temporary contractor. Continue reading →

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Online Marketing

Posted on September 3, 2020 by

Marketing was a bit more straightforward in the previous century: you had newspapers, magazines, radio, and TV. Maybe billboards if you were feeling extravagant. Today, to get your message, product, or service in front of the people you expect to buy it, you have a lot more options: email, Facebook, LinkedIn, Pinterest, Instagram, paid web ads, and other channels. After a discussion last week with a friend familiar with online marketing, I realized I have yet another steep learning curve ahead of me as I try to market my book. Continue reading →

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My Book is Out: Why You Should Buy It

Posted on August 31, 2020 by

Oh, huzzah! Heroic Technical Writing: Making a Difference in the Workplace and Your Life is now available in Kindle and paperback format. While I enjoyed writing it, you might be wondering: WIIFM (What’s In It For Me?). Today I’ll explain what you’d be getting for your money. Yes, this is a bit of a sales pitch, but there’s a point here, trust me. Continue reading →

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Stupid Word Tricks

Posted on August 27, 2020 by

I’m going to take a brief break from book promotion to talk about something a little more practical. Hearkening back to David Letterman, today I’ll share some “Stupid Human Tricks” you can do with Microsoft Word that aren’t really stupid, but might make a document look better. Continue reading →

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