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Category Archives: marketing
Identifying Opportunities as a Small Business Owner
The lunch session of the Space Foundation’s small business (SB) workshop comprised quick talks by a couple of folks who know the space business in Florida. Mind you, this will not apply to all of you, but I will endeavor … Continue reading
Posted in consulting, freelancing, marketing, Uncategorized
Tagged government business, government contracting, small business
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Creating Your Value Proposition
Continuing with lessons learned from the Space Commerce Business workshop, today I’ll be talking about defining your value proposition in the marketplace. While this is primarily aimed at freelancers and small business owners, it’s also something to think about when … Continue reading
Posted in careers, consulting, engineering, freelancing, marketing
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Customer Discovery
Having dodged a major storm, I’ll return now to lessons learned from the Space Commerce small business workshop. The reason it’s useful to concentrate your potential customers is to help you concentrate your marketing efforts and to help you find … Continue reading
Posted in careers, consulting, freelancing, marketing
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Positioning Your Business
Continuing with my observations from the Space Foundation workshop, today, I’ll be talking about establishing yourself as a small-business service provider. What follows will be a mix of the presenters’ thoughts and my own.
Observing Change in Your Industry
It’s been nearly ten years since last attended a conference for the American Institute for Aeronautics and Astronautics (AIAA), which is the professional association for aerospace engineers. While I posted my observations of what happened, I haven’t yet written my … Continue reading