Category Archives: book writing

Marketing: A Marathon, Not a Sprint

The book Heroic Technical Writing has been on the market for five weeks or so now, and I can see where marketing it will require a different mindset than whatever I had in mind. I’m just considering this another learning curve…there … Continue reading

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Classroom Debrief: Pointers for Tech Writers Facing the Job Market in 2020

Thanks to my past thesis director, I connected with Marika Siegel, a technical writing professor at Michigan Technical University (MTU) who is using Heroic Technical Writing as a classroom reading assignment. On Monday I was a guest speaker for Marika’s … Continue reading

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Key Points of Heroic Technical Writing

A good friend asked a good question that I’m going to answer today because I couldn’t think of a short, snappy answer at the time he asked me: “What’s the most important advice in your book?” Thinking it over, this … Continue reading

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What’s Next?

People in relationships with a significant other inevitably get questions from their friends and relatives about the next steps: When are you going to get engaged? When are you going to get married? When are you going to have kids? … Continue reading

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Online Marketing

Marketing was a bit more straightforward in the previous century: you had newspapers, magazines, radio, and TV. Maybe billboards if you were feeling extravagant. Today, to get your message, product, or service in front of the people you expect to … Continue reading

Posted in audience, book writing, freelancing, marketing, Technology | 2 Comments