Paying for This Site
I write this blog out of the kindness of my heart, but contributions would be appreciated. If you become a regular contributor, I will conjure up bonus content or other bennies to make your contributions worth your while.
Category Archives: marketing
How Fascinating is Your Brand?
One of my projects earlier this year was being on the team helping Sally Hogshead proofread, format, and research an updated version of Fascinate: How to Make Your Brand Impossible to Resist. It’s a fun, creative way to help a … Continue reading
Tips for Improving Your Proposal Writing
For the last ten years, at least a third of my income has been derived from proposal writing. I still have no idea what goes through the minds of Source Selection Boards or other organizations to ensure that you will … Continue reading
Posted in marketing, proposal writing, technical writing, Technology
Leave a comment
Writing Bios
This post is a narrative version of a presentation I gave at ScribbleSpace on December 4, the original title of which was “Boost Your Online Bio to Create Your Personal Brand.”
Posted in audience, blogging, business writing, marketing, personal, presentations, proposal writing
Tagged writing bios
Leave a comment
What Do You Do Best?
“We can say that Muad’Dib learned rapidly because his first training was in how to learn. And the first lesson of all was the basic trust that he could learn.” ― Frank Herbert We all have abilities (things we’re born with, … Continue reading
Posted in careers, education, marketing, personal, philosophy, research, technical writing
Tagged interviews, learning, marketing yourself, value proposition
Leave a comment
Getting to the Heart of the Matter in a Technical Proposal
How do you choose what’s most important information to share in a proposal? How do you know which facts are most important to your audience? Which arguments will be most likely to persuade your audience to choose your proposal over another? … Continue reading