Category Archives: marketing

Conference Networking

I’m attending the 43rd Space Congress this week, so today’s blurb will be short. If you’re interested in my thoughts/notes from the event, I’ll post them next week.

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Brand Building

I had talks with a couple of good friends this past week about helping me build the “Bart Leahy brand,” however I choose to define it. One thing I (and you, loyal readers) can do to improve your brand is … Continue reading →

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Is Self-Employment for You?

The most popular entry on this blog is about large, medium, and small businesses. However, all of those choices assume that you wish to be an employee. Being an individual contractor, consultant, proprietor, or CEO is something else. For the … Continue reading →

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Why Do You Need a Marketing Plan?

A while back, I wrote a blog on creating a strategic business plan as a way for the freelancer to help him/herself go forth and get established as a going concern. However, in the last month or so it’s become … Continue reading →

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Self-Portrait of an “Anchor”

Following my reading of How the World Sees You, I found the opportunity to get a little free professional coaching. Both the book and my coaching activities have focused on how best to “market myself.”

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