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Category Archives: freelancing
Finding Investors
If you’re like me, you’re a service provider (e.g., a freelance writer or editor), and investors are not something you necessarily need in your business mix. However, if you’re part of a team that’s starting a business that requires infrastructure, … Continue reading
Posted in clients, consulting, freelancing, marketing, workplace
Tagged government business, government contracting
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Scaling and Strategy
So let’s say you’ve working on or for a small business and you need to take the next step and get out into the big, bad marketplace. The Space Foundation Space Commerce workshop (courtesy of Kelli Kedis Ogborn) addressed ways … Continue reading
Posted in consulting, freelancing, marketing, meetings, technical writing
Tagged business development, strategy, white papers
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Identifying Opportunities as a Small Business Owner
The lunch session of the Space Foundation’s small business (SB) workshop comprised quick talks by a couple of folks who know the space business in Florida. Mind you, this will not apply to all of you, but I will endeavor … Continue reading
Posted in consulting, freelancing, marketing, Uncategorized
Tagged government business, government contracting, small business
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Creating Your Value Proposition
Continuing with lessons learned from the Space Commerce Business workshop, today I’ll be talking about defining your value proposition in the marketplace. While this is primarily aimed at freelancers and small business owners, it’s also something to think about when … Continue reading
Posted in careers, consulting, engineering, freelancing, marketing
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Customer Discovery
Having dodged a major storm, I’ll return now to lessons learned from the Space Commerce small business workshop. The reason it’s useful to concentrate your potential customers is to help you concentrate your marketing efforts and to help you find … Continue reading
Posted in careers, consulting, freelancing, marketing
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