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Communications & Career Lessons from the von Braun Symposium

Hello, technical communication enthusiasts! I know, it’s been a while since I wrote here, so let’s get to it. On assignment for my job, last week I attended the annual American Astronautical Society (AAS) von Braun Space Exploration Symposium in my old stomping grounds, Huntsville, Alabama. While I picked up only a few useful tidbits for my employer, I came away with a lot of good discussion points for tech writing students, engineers, space communicators, and anyone looking to stand out as a job candidate. Lucky you, I’m here to share.

Critical Skills for a Future in the Space Industry

The workforce panel was a mix of students, academics, and industry people who were there to discuss what industry needs from new employees, what academia needs to teach to meet industry (and student) needs, and what students need to do to prepare themselves for a career in the space industry. Among other topics, these folks offered up their thoughts on what skills they felt were needed. Please note the first one on the list, which was suggested by a Marshall Space Flight Center engineer just starting her career.

What Helps a Resume/Candidate Stand Out?

How Can Engineers Best Convey Their Intent to Astronaut Users?

Another panel during the conference featured three astronauts and was moderated by a friend I consider the best space reporter in the business, Jeff Foust. Most of the discussion focused on what being an astronaut will be like in the Artemis era, where Americans and others once more will be exploring beyond Earth orbit. However, during the Q&A session, one of the engineering students in the audience asked the question that forms the heading above. The responses ranged from amusing to serious, and really they could apply to any users, not just astronauts.

We Need to Communicate Why Space is Hard

This is more of a philosophical topic than the others because it focuses on the “why” of space exploration, which not all of my readers will care about, but it still goes to effective technical communication. Communicating “why space is hard” is an ongoing challenge with Congress and others when things don’t happen as expected or on the planned schedule or budget. Every industry has its challenges. Space just has a few very significant extras. These topics were covered in the last session of the conference in a “fireside chat” between NASA Associate Administrator Jim Free and former Space Shuttle Flight Director and Program Director Wayne Hale.

Communicating complexity and risk depends on your audience. For people in the space business, the primary stakeholders are congressional staffers and industry partners.

For example, it takes a thousand times more energy needed to go from Earth to 30,000 feet in a 737 vs. going to low Earth orbit (LEO) in the SpaceX Dragon capsule. Likewise, getting to the planet Mars is probably 1,000X harder than LEO.

Mr. Hale noted in his Southern gentlemanly manner that “The general public aren’t engineers, bless their hearts.” Given that reality, it is important for anyone communicating on behalf of the space enterprise to connect the public to the value of space. For example, NASA recently released its economic impact report, which lays out the specific dollar amounts NASA spends and how they translate into economic outcomes.

And while my parents might not believe it, every aspect of our lives is improved by what we do in space. Just as a couple of examples:

And here’s a little factoid that warrants the attention of every space advocate: public approval of Apollo never exceeded 50%. The decision makers of the 1960s understood the necessity of doing it anyhow. If future leaders are going to continue funding an enterprise that advances U.S. technological leadership and standard of living, they and the members of the public who elect them are going to need to receive messages that are clear and easy to understand.

That’s all for now. Keep striving to do great things!

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