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Category Archives: marketing
Web Marketing
As I’ve absorbed the wonders of this-here internet thing, I’ve tried to understand how it ebbs and flows. In some ways, marketing on the internet is a combination of mass marketing (one message to rule them all), hyper-customization (content customized … Continue reading
Posted in advocacy, audience, marketing, technical writing
Tagged Facebook, fact sheets, media releaases, press releases, technical reports, Twitter feed, websites
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The Technical Writer as Advocate
While I was pursuing my M.A., I developed a Venn diagram that crystallized my view of technical advocacy: My logic here was that to advocate for a science- or technology-based cause–especially one as dependent on government funding as space exploration–a technical communicator needed … Continue reading
Posted in advocacy, marketing, science, technical writing
Tagged politics, space advocacy, space exploration, technical advocacy
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And When I’m Not Working…
Howdy, folks! Sorry I’ve been off the air for a bit. Busy November. I managed to kick out a 59,770-word first draft of my first original novel as part of National Novel Writing Month. If you’ve had an idea in … Continue reading
Technical Marketing
As I’ve noted before, I’m not a technical writer in the purest sense. I do marketing (or, if I’m doing stuff for NASA, it’s “education and outreach”). Given the high cost of much of the work I do, advocating for … Continue reading
Posted in audience, marketing, technical writing
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