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Category Archives: advocacy
Strategic Technical Writing
I am not a documentation writer. That’s the usual assumption when I speak to engineers, but in fact, I usually explain that “I translate Engineerish into English.” In reality, I write presentations, conference papers, and speeches for program managers. That … Continue reading
Posted in advocacy, audience, philosophy, technical writing
Tagged strategic communication
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Web Marketing
As I’ve absorbed the wonders of this-here internet thing, I’ve tried to understand how it ebbs and flows. In some ways, marketing on the internet is a combination of mass marketing (one message to rule them all), hyper-customization (content customized … Continue reading
Posted in advocacy, audience, marketing, technical writing
Tagged Facebook, fact sheets, media releaases, press releases, technical reports, Twitter feed, websites
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The Technical Writer as Advocate
While I was pursuing my M.A., I developed a Venn diagram that crystallized my view of technical advocacy: My logic here was that to advocate for a science- or technology-based cause–especially one as dependent on government funding as space exploration–a technical communicator needed … Continue reading
Posted in advocacy, marketing, science, technical writing
Tagged politics, space advocacy, space exploration, technical advocacy
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