Blog Archives

Key Points of Heroic Technical Writing

A good friend asked a good question that I’m going to answer today because I couldn’t think of a short, snappy answer at the time he asked me: “What’s the most important advice in your book?” Thinking it over, this … Continue reading

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Developing Your Personal Brand

A few years ago, I helped branding guru Sally Hogshead edit her books, How the World Sees You and Fascinate: How to Make Your Brand Impossible to Resist. I’m coming around to thinking about my brand again now that I’ve got the book … Continue reading

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Maintaining a Heroic Attitude in an Uncertain World

An industry buddy suggested I write an article on the state of the aerospace business and the “heroic” actions people and small companies have had to take to keep themselves together during the economic crisis l inked to the COVID-19 … Continue reading

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What’s Next?

People in relationships with a significant other inevitably get questions from their friends and relatives about the next steps: When are you going to get engaged? When are you going to get married? When are you going to have kids? … Continue reading

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Hiring a Tech Writer: What to Expect

I’ve worked with customers who are used to technical writers and know how to smoothly integrate them into their workplace. Others…not as much. A friend recently described what we do as “this whole other world,” which hadn’t occurred to me … Continue reading

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